Your Golfers, Your Relationship

Golf courses don't just sell tee times. They build relationships with the people who play them.

That relationship usually ends up scattered: a booking login in one place, purchases in the point of sale, an email list somewhere else and the rest in staff memory. The course knows the golfer everywhere, but owns a clear record of them nowhere.

One golfer account, your own records

Trutee separates two things that often get tangled together.

Golfers get one account. They sign up once and book any Trutee course with the same login.

Your course gets its own customer records. Each record belongs to your organization. It can be linked to a golfer's Trutee account, or it can stand on its own when staff add someone at the counter or you import an existing list.

Linking is optional. Owning the record isn't.

What's in the record

A customer record holds what matters to your operation:

• Reservations and order history
• Rainchecks, credits, passes and gift cards
• Saved payment methods
• Player type
• Whether they've unsubscribed or an email has bounced

Keeping the list clean

Customer data is only useful if it stays accurate. Staff can:

• Add a customer without a golfer account
• Import customers from a CSV
• Edit profiles and merge duplicates
• Block a customer, or archive and later reinstate them

Putting it to work

Because the records are connected to real bookings and sales, you can use them:

• Email marketing: build audiences from booking activity, like golfers who booked at a course in the last 90 days.
• Reporting: see new versus returning golfers, and run a customer lifetime value report to find your most valuable regulars.

Your golfers stay yours

Booking marketplaces can help golfers find a time, but the relationship after the booking should belong to the course. Trutee never takes tee times as payment, and it doesn't sit between you and your golfers.